Place WhatsApp at high-intent moments
Offer it near prices, service details and contact sections, not as a button that obscures content everywhere. A prefilled message should name the page or service without sending sensitive data.
Set expectations for a human response
Show business hours, likely response time and an alternative for urgent or formal requests. Route conversations to a business account and record consent before marketing follow-up.
Frequently asked questions
Should WhatsApp replace the contact form?
Usually no. WhatsApp is fast for questions; forms are better for structured briefs, attachments, consent and requests outside opening hours.
What should a prefilled message contain?
A short greeting and the relevant service or page context, leaving the customer free to explain the need.