Separate attention from real enquiries
Record visits, phone taps, WhatsApp clicks, forms and booked appointments as different events. A visit is interest; an identified person asking about a service is an enquiry.
Build a small attribution record
Add the landing page, source, service requested and outcome to each enquiry. Review qualified enquiries and bookings monthly, deduplicating people who used several channels.
Frequently asked questions
Which website events should count as enquiries?
Count submitted forms, completed calls, useful WhatsApp conversations and bookings. Do not count page views or button clicks unless a person actually starts a conversation.
How do I avoid counting one lead twice?
Use one row per person or company and merge their call, form and WhatsApp activity before calculating conversion.