Fix clarity and contact friction first
Common failures are a vague headline, hidden phone number, outdated hours, unreadable mobile text and forms that ask too much. Test the main task on a real phone before changing the visual style.
Remove trust and search obstacles
Repair broken links, duplicate titles, slow oversized images, missing service areas and unsupported claims. Keep ownership, privacy details and contact information visible.
Frequently asked questions
Which mistake usually costs the most enquiries?
An unclear offer combined with a hard-to-find contact action loses visitors before design details matter.
How often should a local website be audited?
Check critical journeys quarterly and after any change to services, hours, forms, tracking or hosting.