Make business facts easy to verify
Publish clear services, locations, prices where possible, staff credentials and contact details in normal HTML. Add appropriate structured data, but never mark up claims that visitors cannot see.
Create evidence that assistants can cite
Answer specific customer questions, maintain consistent profiles and earn independent reviews or mentions. AI visibility follows useful, corroborated information rather than secret prompts.
Frequently asked questions
Can a business force an AI answer to recommend it?
No. It can improve eligibility by publishing accurate, distinctive information and building trustworthy third-party evidence.
Is schema markup enough?
No. Schema helps machines interpret visible content, but it cannot replace useful pages, reputation or factual consistency.