Improve the mobile path, not only a score
Compress correctly sized images, reduce blocking scripts, reserve image space and serve critical content quickly. Test on a mid-range phone and mobile network, not only a fast desktop.
Connect performance with local conversion
Check whether slow pages lose form starts, calls or direction requests. Core Web Vitals are useful diagnostics, but clear content and reliable interactions remain essential.
Frequently asked questions
What should be optimised first?
Start with the largest above-the-fold image, unused third-party scripts, font loading and layout shifts around buttons or forms.
Does a perfect speed score guarantee rankings?
No. Performance supports experience and search eligibility, but relevance, prominence, proximity and content still matter.