Use reviews where they answer doubt
Place a small number of relevant, recent reviews near the service or decision they support. Quote accurately, identify the source and never invent or selectively alter wording.
Create a lawful review request process
Ask real customers after a completed service, give the same neutral link to everyone and do not offer rewards for positive ratings. Respond without revealing private customer details.
Frequently asked questions
Can Google reviews be copied onto a website?
Use short attributed excerpts or an approved widget and respect platform terms, copyright and customer privacy.
Should negative reviews be hidden?
Do not manipulate the overall picture. A calm response and visible resolution can be more credible than a flawless score.