Let the profile answer quick local questions
The Google profile should provide current hours, category, address or service area, photos and direct actions. Link it to the most relevant website page, not automatically to the home page.
Let the website prove and explain the offer
Use the site for detailed services, pricing context, cases, policies and conversion tracking. Keep names, phone numbers and location facts consistent across both assets.
Frequently asked questions
Which website page should the profile link to?
Choose the page that best matches the profile's main category and local audience; for a single-service business this may be a focused service page.
Do profile posts replace website content?
No. Posts are temporary discovery material; durable explanations and proof belong on pages the business controls.