Give each channel a distinct job
Use social media for reach, conversation and timely proof. Use the website for stable service information, search visibility, comparison, policies and controlled conversion paths.
Move valuable attention to owned assets
Link posts to relevant pages, invite email consent where useful and keep important cases outside closed feeds. Measure enquiries and bookings, not follower growth alone.
Frequently asked questions
Should a new business build social media or a website first?
Choose the channel closest to current demand, but secure the domain and create a credible owned destination before relying heavily on paid or platform traffic.
Can the same content be copied to both?
Reuse the idea, not the format: short social proof can lead to a complete, searchable explanation on the website.