Complete the Google Business Profile first
Use the real business name, the most precise primary category, current hours, service area and original photos. The address, phone and website must match the details customers see elsewhere.
Strengthen local relevance beyond the profile
Create a useful service page for each genuinely served area, earn recent reviews and answer them. Do not create doorway pages that only swap Fuengirola for Malaga.
Frequently asked questions
Does adding keywords to the business name help?
Only use words that are part of the real-world name. An invented keyword-rich name risks suspension and undermines trust.
How often should profile information be reviewed?
Check hours, services, links and photos whenever the business changes and at least once each quarter.