Treat AI as another discovery layer
Customers may ask assistants to compare providers, explain prices or create a shortlist before visiting a site. Clear pages and consistent public facts improve the chance of being represented accurately.
Check the recommendation path yourself
Test realistic questions in several assistants, verify cited sources and correct factual gaps on owned pages and major profiles. Do not rely on one personalised answer as a ranking report.
Frequently asked questions
How can I know whether AI sends customers?
Ask new enquiries how they found you and review referral data where available; many AI journeys will still appear as direct traffic.
Should content be written only for AI?
No. Write precise, useful information for customers, then make its structure and facts easy for machines to interpret.